Abstract: Via the literature review, qualitative research and real-time data analysis, this paper studies the industrial innovation architecture of tourism big data under the “One Belt and One Road” Initiative, defines industrial innovation path as to conducting “tourism culture construction, tourism consumption habit cultivation, and cross-region resource cooperation”, indicates the ways of the cultural exchange and integration among the countries included in the Initiative, and builds a tourism big data system with “cultural communication” as its connotative. It aims to solve the practical difficulties of sparse information, fragmented habits, and lack of integrity in the tourism culture industry, and to help achieve fresh progress of tourism development in the countries. Applying the Hard System Methodology in the application system engineering, a support system for innovation approach is established for the tourism industry under the new era with “One Belt and One Road” initiative from three dimensions of knowledge, time and logic which takes the value aggregation, integrity protection and tourism cultural inheritance as its core value. This study provides a new research perspective for the theory of tourism economic management.

Key words: “One Belt and One Road&rdquo, Initiative, tourism, big data, cultural communication