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Arid Land Geography ›› 2026, Vol. 49 ›› Issue (2): 404-415.doi: 10.12118/j.issn.1000-6060.2025.170

• Regional Development • Previous Articles     Next Articles

Coupling coordination degree of rural public services and rural tourism and its rural revitalization influence effect: Based on the empirical evidence in western China

OU Kaihang1(), FANG Shiqiao2, CHENG Qian1(), ZHOU Xufan3   

  1. 1. School of Tourism and Urban-Rural Planning, Zhejiang Gongshang University, Hangzhou 310018, Zhejiang, China
    2. School of Tourism and Culture, Nanning Normal University, Nanning 530100, Guangxi, China
    3. School of Yungangology, Shanxi Datong University, Datong 037009, Shanxi, China
  • Received:2025-03-31 Revised:2025-05-27 Online:2026-02-25 Published:2026-02-27
  • Contact: CHENG Qian E-mail:24010060003@mail.zjgsu.edu.cn;qiancheng525@163.com

Abstract:

While the synergistic development of rural public services and rural tourism is critical for advancing rural revitalization, academic research focusing on coupling coordinated development between these two domains remains notably scarce. This study analyzes coupling coordination between rural public services and rural tourism and its impact on rural revitalization, This study uses methods including the coupling coordination degree model, the gravity center and standard deviation ellipse model, and spatial econometric models to quantitatively measure the spatiotemporal characteristics of the coupling coordination degree between the two in western China from 2010 to 2023, as well as their impacts and spatial spillover effects on rural revitalization. The findings reveal that the coupling coordination between rural public services and rural tourism in western China has increased year by year, with the overall level shifting from extreme disorder to intermediate coordination, and presenting a spatial differentiation pattern of high coupling coordination in the south and northwest, and low in the northeast. The gravity center of the coupling coordination degree exhibited a southwestward migration trend, while the standard deviation ellipse consistently maintained a northwest-southeast orientation, demonstrating a trend of first clustering and then dispersing. Furthermore, the degree of coupling coordination has a significant positive impact on rural revitalization and exhibits spatial spillover effects. The research findings can provide a theoretical basis and policy recommendations for the coordinated development of the two aspects and the region’s overall rural revitalization.

Key words: rural public services, rural tourism, rural revitalization, coupling coordination degree, spatial spillover effect, western China