关键词: 市场竞争态, 客源地市场, 目的地市场, 新疆

Abstract: In market economy system, the establishment of regional tourism developing strategy must based on the exact market analysis and grasp. In this paper, according to two index combination of market occupancy rate and growth rate, the mathematical model of tourism market competition state and its transference were put forward, using this model the regional tourism market is compartmentalized into 4 types, such as bright-star market, golden- ox market, child market. With this model, the author analysis quaintly the source-market and terminal market of entry tourism in Xinjiang, and comparison of the realistic competitive features in the market. Based on the analysis and comparison, the paper has studted the tourism market, determined the status of local areas in the market, and found out the advantages and disadvantages of the competition at present and in the future, providing referential information for the plan of the regional tourism development.

Key words: market competitive state, source-market, terminal market, Xinjiang