“一带一路”下旅游文化产业的大数据体系架构与实施途径研究

doi:10.12118/j.issn.1000-6060.2019.01.22

摘要/Abstract

摘要： 本文探究“一带一路”旅游大数据的产业创新体系架构，明确“旅游文化建设、旅游消费习性培育、跨域资源协作”等产业创新路径，明晰沿线各国的文化融合途径，构建以“文化通”为内涵的旅游大数据体系。通过文献梳理、质化研究和实时数据分析，建构适用性旅游大数据架构，解决“一带一路”旅游文化产业中的信息稀疏、习性碎片化和诚信不足等现实困难，助力沿线各国的旅游发展新局面。借鉴应用系统工程中霍尔三维支撑理论，从知识、时间和逻辑三个维度，搭建新时代条件下旅游业态的以价值集聚、诚信保护和旅游文化传承为核心的创新途径支持体系，为旅游经济管理理论，提供了一个全新的研究视角。

关键词: 一带一路, 旅游, 大数据, 精准化营销, 文化通

Abstract: Via the literature review, qualitative research and real-time data analysis, this paper studies the industrial innovation architecture of tourism big data under the “One Belt and One Road” Initiative, defines industrial innovation path as to conducting “tourism culture construction, tourism consumption habit cultivation, and cross-region resource cooperation”, indicates the ways of the cultural exchange and integration among the countries included in the Initiative, and builds a tourism big data system with “cultural communication” as its connotative. It aims to solve the practical difficulties of sparse information, fragmented habits, and lack of integrity in the tourism culture industry, and to help achieve fresh progress of tourism development in the countries. Applying the Hard System Methodology in the application system engineering, a support system for innovation approach is established for the tourism industry under the new era with “One Belt and One Road” initiative from three dimensions of knowledge, time and logic which takes the value aggregation, integrity protection and tourism cultural inheritance as its core value. This study provides a new research perspective for the theory of tourism economic management.

Key words: “One Belt and One Road&rdquo, Initiative, tourism, big data, cultural communication

杨更生，王东，孙彬. “一带一路”下旅游文化产业的大数据体系架构与实施途径研究[J]. 干旱区地理, 2019, 42(1): 187-194.

YANG Geng-sheng，WANG Dong，SUN Bin2. Big data system architecture and implementation approach of tourism culture industry under the “One Belt and One Road” initiative[J]. 干旱区地理, 2019, 42(1): 187-194.

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