社区关系、效益感知与亲旅游行为研究：一个有调节的中介作用模型

doi:10.12118/j.issn.1000-6060.2020.04.25

Abstract

Abstract: The attitudes of residents of tourist destinations towards tourism itself do not only influence the perception and experience of tourists,but also play a major role in the sustainable development of the tourism industry. In this paper,based on the analysis of favorable or unfavorable attitudes toward tourism and pro-environmental behavior,we propose the concept of “pro-tourism behavior”：the residents’ intention to enhance the development of local tourism. Based on the Social Representations Theory research framework,we constructed a “community relationship-benefit perception-behaviors” model and empirically investigated the impact of the community relationship on the pro-tourism behavior;moreover,we explored the mediation role of the tourism benefit perception and the moderation role of the tour event attachment. The results indicated that the community relationship significantly influences the tourist destination residents’ perception of the economic,social,and environmental benefits of tourism in a positive way; this positive perception,in turn,significantly and favorably influences the pro-tourism behavior. Overall,the residents’ perception of the economic,social,and environmental benefits plays a multi-chained mediation role between the community relationship and the pro-tourism behavior. Meanwhile,the tour event attachment moderates the relationship among the community relationship and the perception of the social and environmental benefits of tourism. In conclusion,the results of this research are important for the development and management of community tourism at tourist destinations.

Key words: community relationship, perception, pro-tourism behavior, moderating effect

LI Dong, CUI Chun-yu, MA Chang-fa, GUAN Jing-yun, CHEN Yue-tong, WANG Yu-qing. Community relationship,benefit perception and pro-tourism behavior: A moderated mediation model[J].Arid Land Geography, 2020, 43(4): 1098-1107.

References

[1] NUNKOO R,RAMKISSOON H.Power,trust,social exchange and community support[J]. Annals of Tourism Research,2012,39(2):997–1023.
[2] 何学欢,胡东滨,粟路军. 旅游地居民感知公平、关系质量与环境责任行为[J]. 旅游学刊,2018,33(9):117–131.
[HE Xuehuan,HU Dongbin,SU Lujun.Destination resident’s perceived justice,relational quality,and environmentally responsible behavior[J]. Tourism Tribune,2018,33(9):117–131. ]
[3] PERDUE R R,LONG P T,ALLEN L.Rural resident tourism perceptions and attitudes[J]. Annals of Tourism Research,1987,14(3):420–429.
[4] AP J.Residents’perceptions research on the social impacts of tourism[J]. Annals of Tourism Research,1990,17(4):610-616.
[5] PEARCE P L,MOSCARDO G,ROSS G F.Tourism community relationships[M]. Elsevier:Oxford,1996.
[6] 应天煜. 浅议社会表象理论(social representation theory)在旅游学研究中的应用[J]. 旅游学刊,2004,(1):87–92.
[YING Tianyu.Several issues on the application of social representation theory in tourism research[J]. Tourism Tribune,2004,(1):87–92.]
[7] 郭安禧,郭英之,李海军,等. 居民旅游影响感知对支持旅游开发的影响—生活质量和社区依恋的作用[J]. 经济管理,2018,40(2):162–175.
[GUO Anxi,GUO Yingzhi,LI Haijun,et al.The relationship between local residents’ tourism impact perception and support for tourism development:The role of quality of life and community attachment[J]. Business Management Journal,2018,40(2):162–175. ]
[8] 许振晓,张捷,GEOFFREY Wall,等. 居民地方感对区域旅游发展支持度影响——以九寨沟旅游核心社区为例[J]. 地理学报,2009,64(6):736–744.
[XU Zhenxiao,ZHANG Jie,GEOFFREY Wall,et al.Research on influence of residents’ place attachment on positive attitude to tourism with a mediator of development expectation:A case of core tourism community in Jiuzhaigou[J]. Acta Geographica Sinica,2009,64(6):736–744.]
[9] NICHOLAS L N,THAPA B,KO Y J.Residents’ perspectives of a world heritage site[J]. Annals of Tourism Research,2009,36(3):390–412.
[10] BOLEY B,MC GEHEE N.Measuring empowerment:Developing and validating the resident empowerment through tourism scale(RETS)[J]. Tourism Management,2014,45(1):85–94.
[11] 尹立杰,张捷,韩国圣,等. 基于地方感视角的乡村居民旅游影响感知研究——以安徽省天堂寨为例[J]. 地理研究,2012,31(10):1916–1926.
[YIN Lijie,ZHANG Jie,HAN Guosheng,et al.The research of rural resident’s perception on tourism development impact from the sense of place perspective:A case study of Tiantangzhai in Anhui Province[J]. Geographical Research,2012,31(10):1916–1926. ]
[12] BAGOZZI R P.A field investigation of causal relations among cognitions,affect,intentions,and behavior[J]. Journal of Marketing Research,1982,19(4):562–584.
[13] ANDERECK K L,VALENTINE K M,KNOPF R C,et al.Residents’ perceptions of community tourism impacts[J]. Annals of Tourism Research,2005,32(4):1056–1076.
[14] 王芳,栾福明,杨兆萍,等. 新疆天山遗产地居民对生态移民的感知及满意度研究[J]. 干旱区地理,2019,42(3):653–663.
[WANG Fang,LUAN Fuming,YANG Zhaoping,et al.Residents’perception and satisfaction on ecological migration in Xinjiang Tianshan heritage site[J]. Arid Land Geography,2019,42(3):653–663. ]
[15] YOONY. Determinants of urban residents’ perceived tourism impacts:A study on the williams burg and virginia beach areas. Ms Thesis in Hospitality and Tourism Management[M]. Virginia Polytechnic Institute and State University,1998.
[16] 蒋莉,黄静波. 罗霄山区旅游扶贫效益的居民感知与态度研究——以湖南汝城国家森林公园九龙江地区为例[J]. 地域研究与开发,2015,34(4):99–104.
[JIANG Li,HUANG Jingbo.Residents’ perceptions and attitudes on the effect of poverty-elimination by tourism in Luoxiao Mountains:A case study of the National Forrest Park of Rucheng in Jiulongjiang District[J]. Areal Research and Development,2015,34(4):99–104. ]
[17] 陈龙. 武陵山集中连片特困区旅游扶贫效益评价[J]. 中国农业资源与区划,2019,40(7):246–250.
[CHEN Long.Evaluation on the poverty alleviation effect in Wulingshan concentrated destitute area[J]. Chinese Journal of Agricultural Resources and Regional Planning,2019,40(7):246–250. ]
[18] 李佳,田里. 连片特困民族地区旅游扶贫效益差异研究——基于四川藏区调查的实证分析[J]. 云南民族大学学报(哲学社会科学版),2016,33(6):96–102.
[LI Jia,TIAN Li.Difference in the effects of tourism-based poverty-eradication projects in contiguous destitute minority areas of China:A case study of the Tibetan-inhabited area in Sichuan Province[J]. Journal of Yunnan Minzu University (Social Sciences),2016,33(6):96–102. ]
[19] 赖斌. 民族地区旅游资源开发对民生感的影响机理实证分析[J]. 统计与决策,2017,(5):112–115.
[LAI Bin.Empirical analysis on the impact mechanism of tourism resources development on people's livelihood in ethnic areas[J]. Statistics & Decision,2017,(5):112–115. ]
[20] 骆泽顺,林璧属. 旅游情境下内隐-外显地方依恋模型研究——基于心理学视角[J]. 旅游学刊,2014,29(12):45–54.
[LUO Zeshun,LIN Bishu.A implicit-explicit place attachment model in a tourism context:A psychological perspective[J]. Tourism Tribune,2014,29(12):45–54. ]
[21] 李自然. 民族传统文化的本质及特征刍议[J]. 中央民族大学学报(哲学社会科学版),2008,(5):82–89.
[LI Ziran.The nature and character of ethnic traditional culture[J]. Journal of Minzu University of China(Philosophy and Social Sciences Edition),2008,(5):82–89. ]
[22] 赵雪雁,李东泽,李巍,等. 高寒民族地区居民的旅游支持度及影响因素——以甘南藏族自治州为例[J]. 生态学报,2019,39(24):9257–9270.
[ZHAO Xueyan,LI Dongze, LI Wei,et al.A study on the degree of traveling support and influencing factors for inhabitants living in the aectic-alpline areas:Taking Gannan Tibetan Autonomous Prefecture as an example[J]. Acta Ecologica Sinica,2019,39(24):9257–9270. ]
[23] WILLIAMS D R,VASKE J J.The measurement of place attachment:Validity and generalizability of a psychometric approach[J]. Forest Science,2003,49(6):830–840.
[24] GURSOY D,RUTHERFORD D G.Host attitudes toward tourism:An improved structural model[J]. Annals of Tourism Research,2004,31(3):0–516.
[25] 冯伟林,冉龙权. 基于社区参与的西南民族地区旅游扶贫机制构建——以重庆武陵山片区为例[J]. 江苏农业科学,2017,45(16):304–307.
[FENG Weilin,RAN Longquan.Construction of tourism poverty alleviation mechanism in southwest ethnic regions based on community participation:A case study of Wuling Mountain Area in Chongqing[J]. Jiangsu Agricultural Sciences,2017,45(16):304–307. ]
[26] HALPENNY E A.Environmental behaviour,place attachment and park visitation:A case study of visitors to Point Pelee National Park[D]. Waterloo:University of Waterloo,2006:104–105.
[27] WANG S,XU H.Influence of place-based senses of distinctiveness,continuity, self-esteem and self-efficacy on residents' attitudes toward tourism[J]. Tourism Management,2015,(47):241–250.
[28] RAMKISSOON H,SMITH L D G,WEILER B. Relationships between place attachment, place satisfaction and pro-environmental behaviour in an Australian National Park[J]. Journal of Sustainable Tourism,2013,21(3):434–457.
[29] PODSAKOFF P M,MACKENZIE S B,LEE J Y,et al.Common method biases in behavioral research:A critical review of the literature and recommended remedies[J]. Journal of Applied Psychology,2003,88(5):879–903.
[30] 张安民,赵磊. 感知价值对居民参与旅游风情小镇建设意愿的影响——以浙江莫干山旅游风情小镇为例[J]. 旅游学刊,2019,34(4):119–131.
[ZHANG Anmin,ZHAO Lei.Influence of perceived value on the willingness of residents to participate in the construction of a tourism town:Taking Zhejiang Moganshan tourism town as an example[J]. Tourism Tribune,2019,34(4):119–131. ]
[31] NUNNALLY J C.Psychometric theory[M]. New York,NY:McGraw-Hill,1978:126.
[32] FORNELL C,LARCKER D F.Evaluating structural equation models with unobservable variables and measurement error[J]. Journal of Marketing Research,1981,66(6) :39–50.
[33] MACKINNON D P,LOCKWOOD C M,WILLIAMS J.Confidence limits for the indirect effect:Distribution of the product and resampling methods[J]. Multivariate Behavioral Research,2004,39(1):99–128.
[34] HAYES A F.Introduction to mediation, moderation, and conditional process analysis:second edition:A regression-based approach[M]. New York:The Guilford Press,2018.
[35] SPILLER S A,FITZSIMONS G J,LYNCH J G,et al.Spotlights,floodlights,and the magic number zero:Simple effects tests in moderated regression[J]. Social Ence Electronic Publishing.
[36] 胥兴安,孙凤芝,王立磊. 居民感知公平对社区参与旅游发展的影响研究——基于社区认同的视角[J]. 中国人口·资源与环境,2015,25(12):113–120.
[XU Xingan,SUN Fengzhi,WANG Lilei.Effects of perceived justice on community participation in tourism development:From the perspective of community identification[J]. China Population,Resources and Environment,2015,25(12):113–120. ]

Community relationship,benefit perception and pro-tourism behavior: A moderated mediation model

PDF (PC)

Like

Knowledge

Abstract

Cite this article

share this article

References

Related Articles 7

Metrics

Comments

Recommended 0

[1]	ZHOU Haiyan, YE Jianming. Mechanism of rural tourism involvement, restorative enviromental perception and revisiting intention: A mixed model of mediation and regulation [J]. Arid Land Geography, 2023, 46(9): 1567-1576.
[2]	WANG Yidan, YANG Yongchun, LIU Qing, LU Zhongmingnan, HE Yao. Globalization path of cultural tourism cities based on residents’ perception: A case of Dunhuang City, China [J]. Arid Land Geography, 2023, 46(6): 1024-1037.
[3]	DAI Lanhai,XUE Dongqian. Tourists’ spatial perception and place imagination in frontier ecotourism destination: A case of Ejin Oasis, Inner Mongolia [J]. Arid Land Geography, 2022, 45(4): 1302-1312.
[4]	YANG Wei-ge, GOU Meng-meng, YE Yuan-yuan, LI Mei-lan, GONG Wei. Perception of environmental pollution in the residents of the tail mining area [J]. Arid Land Geography, 2020, 43(4): 1108-1116.
[5]	LI Wei, XU Na-na, WANG Lu-cang. Characteristics and construction locations of public space in tourist-oriented cities: A case study of Xiahe County in Gannan Prefecture [J]. Arid Land Geography, 2020, 43(2): 525-535.
[6]	WANG Fang, LUAN Fuming, YANG Zhaoping, XIONG Heigang, HAN Fang, SHI Hui, WANG Zhaoguo. Residents’ perception and satisfaction on ecological migration in Xinjiang Tianshan heritage site [J]. Arid Land Geography, 2019, 42(3): 653-663.
[7]	SHI Xingmin，LIU Chunxia. Perception difference of environmental problem in coal mine area:A case of Binchang Mine Area, Shaanxi Province [J]. , 2012, 35(04): 631-638.