Mechanism of rural tourism involvement, restorative enviromental perception and revisiting intention: A mixed model of mediation and regulation
Received date: 2022-10-27
Revised date: 2022-12-10
Online published: 2023-09-28
In the context of rural tourism in Turpan City of Xinjiang, China, this paper explores the influences of tourism involvement, restorative environment perception, and tourist satisfaction on tourists’ intention to revisit, together with the related moderating effect of consumption expectation. The study adopts a structural equation model based on attention recovery theory, in which tourist satisfaction and restorative environment perception as the mediating variables and consumption expectation is the moderating variable. Through data collected through a questionnaire survey, 374 valid samples were obtained. The study found that (1) Tourism involvement had a significant positive impact on restorative environment perception, tourist satisfaction and revisit intention, among which the effect on restorative environment perception is the largest and the effect on tourist satisfaction is the least. (2) Restorative environment perception and tourist satisfaction had multiple chain mediating effects in the structure of “tourism involvement-revisit intention”. (3) The influence of tourism involvement and tourists’ satisfaction on revisiting intention was positively regulated by consumption expectation. The traditional mediation model understates the role of restorative environment perception and many previous studies on this factor have considered it an independent variable. Few studies, in contrast, have considered consumption expectation. To explore the impacts on tourists’ willingness to revisit, the present study innovatively applies restorative environment perception as a mediating variable in the chain mediation effect and applies consumption expectation as a moderating variable, thus providing broader guidance for the governance of scenic locations. The study’s results provide a theoretical basis and a practical reference for the management and development of rural tourism in Turpan City.
Haiyan ZHOU , Jianming YE . Mechanism of rural tourism involvement, restorative enviromental perception and revisiting intention: A mixed model of mediation and regulation[J]. Arid Land Geography, 2023 , 46(9) : 1567 -1576 . DOI: 10.12118/j.issn.1000-6060.2022.557
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