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Arid Land Geography ›› 2025, Vol. 48 ›› Issue (11): 2042-2052.doi: 10.12118/j.issn.1000-6060.2024.799

• Tourism Geography • Previous Articles     Next Articles

Spatiotemporal differentiation and influencing mechanism of “Xinjiang Gifts”

BAI Yang1,2(), BAO Jie2(), LIU Xiaoyan1,2, CHEN Mingzhu2, XU Wenna2   

  1. 1. Key Laboratory of the Sustainable Development of Xinjiang’s Historical and Cultural Tourism, Urumqi 830046, Xinjiang, China
    2. School of Tourism, Xinjiang University, Urumqi 830046, Xinjiang, China
  • Received:2024-12-30 Revised:2025-01-27 Online:2025-11-25 Published:2025-11-26
  • Contact: BAO Jie E-mail:baiyang@xju.edu.cn;baojie811@163.com

Abstract:

“Xinjiang Gifts” is a comprehensive tourism brand established by the government through selecting products from various enterprises in accordance with relevant documents, integrating both commodity attributes and cultural/humanistic elements. This study uses 1563 selected commodities from “Xinjiang Gifts” (2013—2022) as research samples and applies spatial analysis techniques and the geodetector method to examine the structural patterns, spatiotemporal differentiation, and influencing mechanisms of “Xinjiang Gifts” at the county level in Xinjiang. The results show that (1) The category structure of “Xinjiang Gifts” is diverse, with notable quantitative differences—traditional handicrafts and agricultural, forestry, animal husbandry, and fishery products dominate in number. The structure of each category remains stable, with the largest increase observed in the food and culinary product category and the lowest increase in traditional handicrafts. (2) “Xinjiang Gifts” generally exhibit a spatial distribution pattern of “more in the north and fewer in the south, stronger in the west and weaker in the east”. The spatial agglomeration first increased from 2013 to 2019 and then weakened after 2019, indicating an overall weakening trend. The kernel density distribution reveals a core-edge structure characterized which decrease outward from the central cities of each prefecture-level region, with notable spatial heterogeneity among commodity types. (3) The key drivers of the spatiotemporal differentiation of “Xinjiang Gifts” are tourism revenue, the number of industrial enterprises above designated size, the total number of visitors, and the total retail sales of consumer goods. These factors reflect a transition from a market demand-driven to a economic society­driven pattern, with the influence dimensions ranked as market demand>economic society>resource endowment. (4) The influence mechanism of “Xinjiang Gifts” is constructed such that resource endowment serves as the internal foundation, the economic society acts as the institutional guarantee, and market demand functions as the external driving force.

Key words: “Xinjiang Gifts”, tourism commodities, spatiotemporal differentiation, influence mechanism