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Arid Land Geography ›› 2020, Vol. 43 ›› Issue (4): 1127-1135.doi: 10.12118/j.issn.1000-6060.2020.04.28

• Regional Development • Previous Articles     Next Articles

Effect of haze weather on tourism intention of undergraduates

LIU Qi-yong   

  1. Pearl River College,Tianjin University of Finance and Economics,Tianjin 301811,China
  • Received:2019-09-17 Revised:2020-05-05 Online:2020-07-25 Published:2020-11-18

Abstract: This paper investigated the effect of hazy weather on the tourism intentions of undergraduates from 17 universities in the Henan Province,China. Data were collected with questionnaires that explored decision-making,tourist motive,tourist experience,and tourist loyalty index. The results showed that hazy weather exerts a significant influence on the four variables for undergraduates in the Henan Province. The paper made recommendations that fall under three broad aspects:the government,tourism enterprises,and college students themselves. The government should vigorously promote clean energy,prioritize support for the tourism industry,and improve public transportation to and in each scenic spot. Tourism enterprises should install air quality detection sensors,increase the vegetation coverage in scenic spots,and increase indoor tourism and leisure projects. Meanwhile,college students should use public transportation and pick travel times after checking weather updates.

Key words: tourism intention, questionnaire, undergraduate, haze