关键词: 历史街区, 旅游业发展模式, 影响机理, 创新, 伊宁市

Abstract: The historical streets are important protect objects of cultural heritage because of their complex intrinsic value, but rigid protection of original culture and excessive commercialization have become two obstructions for sustainable development of historical streets. In this paper, an investigation of 600 questionnaires was conducted during February 15^th-25^th, 2015, in Qianjin Street, Ayidun Street, Yili Street and Liuxing Street of Yining City in Xinjiang. Six items (including 34 elements) were formed eventually based on a large number of literature and interviews and the iteration research on elements effectiveness by 10 cultural tourism experts, and were then valued 1-5 grades by using Likert Scaling. Based on data statistics, exploratory factor analysis (EFA) and correlation analysis (CA) by SPSS 17.0 were adopted to get the results of factor analysis of tourism development mode of historical streets. A hypothesis model of "influence on the support of tourism development of historical sites" was built based on EFA, including 6 latent variables and 34 manifest variables. Based on the model, (1) RA module of SPSS17.0 was used to get the test results of hypothesis model reliability of tourism development mode of historical streets;(2) By using AMOS21.0, the confirmatory factor analysis for the measurement model was carried out to get the parameter estimation of the model;(3) Maximum likelihood method (ML) of AMOS21.0 was used to get the fitting test result of hypothesis model. Results show as follows:(1) all 6 items had significant positive influence on the support degree of tourism development mode of historical streets. Therein, the coexistence of regional and modern culture, the consumption demands and the landscape and space image were the key factors;the layout and type of commercial format, street layout and function and emergence of historical information were the important factors.(2) "Landscape and space image" existed remarkable relevance with "street layout and function", "consumption demands" and "coexistence of regional and modern cultural"; while "coexistence of regional and modern culture" existed remarkable relevance with "the consumption demands" and "the layout and type of commercial format".(3) The paper built an innovation tourism development mode of historical streets, based on the city culture integrated by regional and modern culture, driven by the satisfaction of the tourists' experience and leisure needs, and designed with "creative", "humanization", "refinement" and "life-orientation". It emphasized "city culture, characteristic connotation, and modern needs" and merges "culturalization", "experience", "leisure", "creative", "humanization", "refinement", "life-orientation" and "characteristic". The creative tourism sustainable development mode would be of great value for creating tourism brand of historical streets in Yining City and progressing tourism development in Xinjiang.

Key words: historical streets, tourism development mode, influence mechanism, innovation, Yining City