基于融合发展的自组织过程视角，从内外双驱力层面构建了评价体系，以山西省11个乡村文化和旅游公共服务机构功能融合试点村落为研究样本，综合评估两者服务融合发展水平，并通过定性比较分析探讨了其驱动路径。研究表明：（1） 内驱动力权重高于外驱力，资源融合、设施融合、机构融合是影响融合发展的关键因素。（2） 案例地整体处于局部融合发展阶段，揭示出其在融合动力、融合保障、融合深度及融合过程等发展上存在明显不足。（3） 内驱动力组合上，文旅公共服务平台被视为核心条件，反映出融合表现形式上具有“小而精”特征。外部驱动力上，文旅消费市场潜力是核心条件，反映出存在城乡社会服务融合发展短板。（4） 驱动路径分析提炼出了自上而下方式的统筹管理路径、改革供给模式的功能创新路径、扩宽融合渠道的资源共享路径、优化要素协同的融合保障路径。

In this study, the integrated development of rural cultural and tourism public service institutions is examined from a self-organizing process perspective. Further, an evaluation system is developed that considers internal and external driving forces. By analyzing 11 pilot villages in the Shanxi Province, we comprehensively evaluated the development level of service integration and explored its driving path through a qualitative comparative analysis. The findings of this study are as follows: (1) The weight of internal driving forces is higher than that of external driving forces. The key factors affecting the development level are resource integration, facility integration, and institutional integration. (2) The current overall development is in the local integration stage, and there are significant shortcomings in terms of integration motivation, guarantee, depth, and process. (3) Regarding internal driving forces, the cultural and tourism public service platform is regarded as the core condition, highlighting the “small and refined” characteristics of the integrated expression form. For external driving forces, the potential of the cultural and tourism consumption market is the core condition, reflecting the shortcomings in the integrated development of urban and rural social services. (4) The analysis of driving paths identified four main paths: a top-down integrated management path, functional innovation path for reforming supply models, resource sharing path for expanding integration channels, and fusion guarantee path for optimizing factor collaboration.