社区关系、效益感知与亲旅游行为研究：一个有调节的中介作用模型

doi:10.12118/j.issn.1000-6060.2020.04.25

干旱区地理 ›› 2020, Vol. 43 ›› Issue (4): 1098-1107.doi: 10.12118/j.issn.1000-6060.2020.04.25

社区关系、效益感知与亲旅游行为研究：一个有调节的中介作用模型

李东¹, 崔春雨¹, 马长发², 关靖云^1,3, 陈玥彤¹, 王玉清¹

1 新疆财经大学旅游学院,新疆乌鲁木齐 830012;
2 新疆财经大学统计与数据科学学院,新疆乌鲁木齐 830012;
3 新疆大学资源与环境科学学院,新疆乌鲁木齐 830046

收稿日期:2020-01-06 修回日期:2020-04-07 出版日期:2020-07-25 发布日期:2020-11-18
作者简介:李东（1981–）,男,陕西榆林人,博士,副教授,主要从事旅游地理学研究. E-mail：63370401@qq.com
基金资助:
新疆维吾尔自治区自然科学基金项目（2020D01A37）; 国家自然科学基金项目（71864034）; 新疆财经大学研究生科研创新项目（XJUFE2019D013）资助

Community relationship,benefit perception and pro-tourism behavior: A moderated mediation model

LI Dong¹, CUI Chun-yu¹, MA Chang-fa², GUAN Jing-yun^1,3, CHEN Yue-tong¹, WANG Yu-qing¹

1 School of Tourism,Xinjiang University of Finance & Economics,Urumqi 830012,Xinjiang,China;
2 School of Statistics and Data Science,Xinjiang University of Finance & Economics,Urumqi 830012,Xinjiang,China;
3 College of Resource and Environment Sciences,Xinjiang University,Urumqi 830046,Xinjiang,China

Received:2020-01-06 Revised:2020-04-07 Online:2020-07-25 Published:2020-11-18

摘要/Abstract

摘要： 目的地居民作为旅游活动的重要参与主体,对旅游业的行为态度不仅影响着游客的感知和体验,也对目的地旅游业的可持续发展起着重要作用。在旅游支持态度与亲环境行为等相关研究的基础上,提出亲旅游行为的概念,表达居民促进旅游业在当地更好发展的行为意向。以社会表征理论研究框架为基础,构建“社区关系—效益感知—行为态度”模型,实证考察了社区关系对亲旅游行为的影响,探讨了旅游效益感知的中介作用和旅游事件依恋的调节作用。结果表明：社区关系对目的地居民经济效益、社会效益、环境效益感知均具有显著的正向影响,积极的旅游影响感知又对亲旅游行为产生显著的正向影响作用。居民对经济、社会、环境效益的感知在社区关系与亲旅游行为之间存在多重链式中介作用,传统的中介模型低估了旅游效益感知的影响作用。旅游事件依恋正向调节了社区关系与旅游社会效益感知、环境效益感知的关系。研究结论为揭示旅游介入情境下社区关系、效益感知与亲旅游行为之间的影响机制提供了一定的理论依据,对于目的地社区旅游开发与管理具有一定的实践参考价值。

关键词: 社区关系, 效益感知, 亲旅游行为, 调节作用

Abstract: The attitudes of residents of tourist destinations towards tourism itself do not only influence the perception and experience of tourists,but also play a major role in the sustainable development of the tourism industry. In this paper,based on the analysis of favorable or unfavorable attitudes toward tourism and pro-environmental behavior,we propose the concept of “pro-tourism behavior”：the residents’ intention to enhance the development of local tourism. Based on the Social Representations Theory research framework,we constructed a “community relationship-benefit perception-behaviors” model and empirically investigated the impact of the community relationship on the pro-tourism behavior;moreover,we explored the mediation role of the tourism benefit perception and the moderation role of the tour event attachment. The results indicated that the community relationship significantly influences the tourist destination residents’ perception of the economic,social,and environmental benefits of tourism in a positive way; this positive perception,in turn,significantly and favorably influences the pro-tourism behavior. Overall,the residents’ perception of the economic,social,and environmental benefits plays a multi-chained mediation role between the community relationship and the pro-tourism behavior. Meanwhile,the tour event attachment moderates the relationship among the community relationship and the perception of the social and environmental benefits of tourism. In conclusion,the results of this research are important for the development and management of community tourism at tourist destinations.

Key words: community relationship, perception, pro-tourism behavior, moderating effect

李东, 崔春雨, 马长发, 关靖云, 陈玥彤, 王玉清. 社区关系、效益感知与亲旅游行为研究：一个有调节的中介作用模型[J]. 干旱区地理, 2020, 43(4): 1098-1107.

LI Dong, CUI Chun-yu, MA Chang-fa, GUAN Jing-yun, CHEN Yue-tong, WANG Yu-qing. Community relationship,benefit perception and pro-tourism behavior: A moderated mediation model[J]. Arid Land Geography, 2020, 43(4): 1098-1107.

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社区关系、效益感知与亲旅游行为研究：一个有调节的中介作用模型

Community relationship,benefit perception and pro-tourism behavior: A moderated mediation model

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